Services & Engagement
A small number of high-impact engagements
Balfour & Co has decades of experience delivering senior revenue, communications and marketing leadership to high-growth companies across ANZ, APAC, the UK and Europe.
We begin with a focused three - six month period to stabilise growth priorities before moving into ongoing fractional support where needed.
We deliver quick wins and long-term results through strategy and execution, aligned to revenue. We connect marketing, sales, and partners to drive pipeline and growth.
Turn global strategy into qualified pipeline across APAC and EMEA
Pipeline and Revenue Generation
•Target Account List (TAL) planning and refinement •Account-based Marketing (ABM) • Pipeline acceleration plans • Alignment between sales priorities & deal flow •Build and activate land & expand programs • New market entry or expansion
Scale revenue marketing across APAC and EMEA without the enterprise headcount
Field Marketing
Quarterly & annual planning • Global campaigns & messaging • Playbooks, templates & briefs •Plan & activate field events (1P & 3P) • Coordinate regional campaigns & sponsorships • Localisation of programs & content
Build and activate partner marketing across cloud partners, global systems integrators, regional systems integrators and independent software vendors
Partner & Ecosystem Marketing
Partner marketing strategy & activation plans • Co-marketing with CSP, GSI, RSI, & ISV partners •MDF & joint pipeline programs • Partner events, webinars & nurture programs • Partner messaging & positioning • Partner enablement • Partner award programs Enter new markets and launch new products with a GTM plan that actually drives revenue
Go-To-Market (GTM) support
Company, product & service launch planning • Customer personas & journey • Value proposition & messaging • Distribution Channel Communications • Demand Generation Programs Give your sales team a story that opens doors and closes deals
Commercial Narrative, Content & Sales Support
Commercial storytelling, content & sales enablement • Localised collateral & proof points • Executive messaging & thought leadership • Customer case studies & advocacy • PR & communications aligned to growth moments
Steady the ship and build the foundations before your next or first senior marketing hire
Executive and Operational Leadership
Quarterly or annual planning & reporting • Senior counsel for Marketing leadership, Revenue leadership, and Founders • Communications between sales, marketing, product & partner teams • Select & manage agencies & external partners • Manage budget & activity for ROI